We believe that consumption should be a conscious, intelligent act, not just a habit. Our purpose is to redefine the nicotine experience, empowering consumers to make informed choices with confidence and own their experience.
We deliver the world’s most sophisticated, high-strength nicotine portfolios—White Fox, Siberia, and Hit—to over 140 countries. The tangible result is a global supply of "Smart, Sleek, Swedish" products that offer a cleaner, bolder, and technically superior experience.
We combine authentic Swedish heritage with relentless scientific innovation and absolute transparency. We do this by engineering products using exclusive pouch science (Nikotek™) and essential oils for purity, while "brutally educating" our consumers on quality so they can distinguish the best from the rest.